How can the body shop enthuse a larger target group for a better and cleaner beauty world ?.

The Body Shop, as a brand, has to become more popular in the eyes of the consumer.  I want to put The Body Shop back on the map by adressing a larger target group.

In the recent months gender equality has been a increasing subject in the media and I based my concept on this topic.

Being able to feel beautiful must be accessible to everyone. It doesn't matter how you identify, how old you are, what skin color you have.

Everyone is beautiful in their own way.

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Beauty is equal. 
Beauty is raceless.
Beauty is ageless.
Beauty is genderless.
Beauty is universal.